I did a social media audit and came out with following suggestions;
First we need to what are web site goals to decide
lets learn about your audience then develop a content strategy
we need a comprehensive survey competitors
Decide which Social media channels are right for you
i strogly consider Instagram;youtube; twitter facebook
are main platforms lets stick to them and fully focus on these;
Drive website traffic, and build brand awareness first;
Producing Diversified Content Types;
It can be posting high quality pictures Videos to Instagram with logo on top and minimum hashtags with good content , posting short tweets to Twitter, and youtube and facebook.
because there are most popular social media platforms, you can post various types of content including blog posts, Blogger;
You can educate your followers directly on social media or by using your accounts to direct interested ones to educational resources such as blog posts, fliers , webinars, and all your printing materials like office stationary.
Do More Storytelling & Less Promotion.
Working with respected and well-connected influencers is a wise idea for several reasons. Two of the main benefits are as follows: It boosts your credibility and it gives you access to a wider audience, both of which can make your social media marketing strategy infinitely more effective.
Marketing on LinkedIn helps you engage a community of professionals to drive actions that are relevant to your business.
my other suggestions;
Leverage the Enthusiasm of Loyal Customers.
Asking for reviews on social networks such as Facebook and Google
Encouraging the submission of positive user-generated content, which can then be used in your social media campaigns
Interviewing satisfied customers and sharing their stories on social media
Holding contests and offering incentives, which would motivate people to spread the word about your business on social networks of your choice.
People respond strongly to people. By humanizing your brand on social media, you can make your marketing strategy that much more effective.
With warm regards
Social media strategist
Digital marketing company
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